An advertisement is really needed by a business that is running. Good marketing will certainly affect the increase in sales. However, you also need to pay attention to who is the target market you choose. Have you set it carefully or not at all. Now there is also unity geofencing that can help you provide the right advertisement for the target market that you have set before.
Determining the target market certainly requires the right method. There are several important criteria that you must pay attention to in determining the targeting. Some of the criteria in question are
– The first criterion must first be sure whether the selected market segment is large enough. That is, make sure that the chosen segment is a good and profitable market segment.
– The second criterion, companies need to observe market growth potential. The company continuously follows market developments. Including making predictions going forward. The more high growth, the market segment is increasingly promising.
– The third criterion, the targeting strategy must be based on the company’s competitive advantage. This is done so that companies can measure whether they are able to work on market segments that have been chosen optimally or not. To have a competitive advantage, the company must at least have capabilities, core competencies, and excellence in carrying out differentiation. The company should also analyze whether this market segment is in line with the company’s long-term goals.
– The fourth criterion, targeted market segments must be adjusted to competition. In this case, companies need to understand the intensity in the competitive landscape, such as the number of players, suppliers, and entry barriers.
By understanding some of the criteria above, the targeting process that you will specify will be very easy. Determining the target market will certainly affect the results you will get. Just make sure that the targeting process that you are running is appropriate.